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Marketing / Product Matrix

The matrix below outlines the five stages of the Know Your Client strategy, identifies the information required to complete the analysis called for at each stage and recommends the appropriate Eagle Eye product to complete this analysis.

Objective Relevant Information Eagle Eye Solution
I. Understanding Agency Goals And Missions:
to know fundamentally what an agency is trying to accomplish and how they intend to account for their achievements to the President, to Congress and to the taxpayer.
- Agency Organizational Structure
- Strategic Plan, 5-Year Goals
- Mission Statements (Agency Secretary, CIO, CFO)
- Performance Plan
- IT Plan
- Testimony
- News Feeds/News Archive
- Agency BI
- ABI Monthly Seminars
- Special Reports
II. Understand Agency Business Challenges:
to understand the legal, financial, regulatory and business constraints agencies face in accomplishing their goals and missions
- Historical Procurement Spending (recent trends)
- Overall Budget (future spending: growing? Shrinking?)
- IT Budget (Exhibit 53)
- A-300 Business Cases
- PMA Scorecard
- PART Evaluations
- Reports (GAO, IG, OMB, Other)
- Hearings & Testimony
- Daily News Feeds/News Archive
- Bid Protests
- Audit Reports
- News Feeds/News Archive
- Contracting Trends
- Agency BI
- FPC Web
- FPC Web Archive
- Grants Web
- Special Reports
III. Identify and Qualify Opportunities:
identify specific solutions a company can provide
- Competitor Intelligence
- Re-compete Opportunities
- RFPs, RFIs, Sources Sought
- Small Business Forecasts
- FAIR Act Inventories
- PART Evaluations
- News Feeds/News Archive
- Strategic/Performance Plans
- Subcontracting Opportunities
- Agency BI
- FPC Advanced 1 and 5-year Discs
- FPC Web
- FPC Web Archive
- Grant sWeb
- Special Reports
IV. Consider Indirect Impacts, Externalities:
to understand how general technological, political, economic, budget and labor trends will impact agency budgeting and spending
- Budget Proposals
- Budget Status
- Deficits
- Contract Trends (GWACs, Bundling, Performance Based Service Contracts)
- PMA Scorecard
- International Politics
- Party Platforms
- Agency BI
V. Execute Aggressively:
to initiate early involvement in opportunities, beat competitors to market
- Agency Contract Officers
- GSA Buyers
- Program Offices
- OSDBU Offices
- Vendor Business Contacts
- ABI Monthly Seminars
- Company Lists
- Eagle Eye Newsletter (advertising)
- Eagle Eye Web Site (advertising)
 
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